Privacy Policy

This Privacy Policy explains how NeoBrands Limited (Hong Kong SAR), operating under the brand name NeoYoon ("we", "our", "us"), collects, uses, stores and protects your personal data.

NeoBrands Limited is the data controller under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”).

1. Who We Are

Company: NeoBrands Limited
Address: Unit B, 11/F, 23 Thomson Road, Wan Chai, Hong Kong SAR
Email: hi@neoyoon.com

2. What Personal Data We Collect

We may collect the following types of personal data:

• Name
• Email address
• Shipping and billing address
• Phone number
• Payment details (processed securely via third-party providers)
• Order history and purchase details
• Customer support communications
• Technical data (IP address, browser type, device information)

We do not collect biometric data or sensitive personal data unless required by law.

3. How We Use Your Data

Your personal data is used to:

• Process and deliver orders
• Provide customer support
• Communicate order updates
• Improve website functionality and user experience
• Prevent fraud and protect security
• Send promotional communications (if you consent)

4. Legal Basis for Processing

Under Hong Kong PDPO, we process personal data for legitimate business purposes including:

• Performance of a contract (order fulfillment)
• Compliance with legal obligations
• Protection of legitimate business interests
• Your consent (for marketing communications)

5. Data Sharing

We may share personal data with:

• Payment processors
• Shipping providers
• IT and hosting providers
• Marketing and analytics platforms
• Legal or regulatory authorities if required by law

All service providers are contractually required to protect your data.

6. International Transfers

Your data may be stored or processed in Hong Kong, the United States, the European Union, or other jurisdictions where our service providers operate.

We ensure appropriate safeguards are implemented for cross-border transfers.

7. Data Retention

We retain personal data only as long as necessary to:

• Fulfill contractual obligations
• Comply with legal requirements
• Resolve disputes
• Prevent fraud

8. Your Rights (Hong Kong PDPO)

Under Hong Kong law, you have the right to:

• Request access to your personal data
• Request correction of inaccurate personal data

Requests may be subject to a reasonable administrative fee as permitted under law.

9. Additional Rights for EU / UK / US Residents

If you reside in the EU, UK or certain US states, you may have additional rights including:

• Right to deletion
• Right to restrict processing
• Right to object to marketing
• Right to data portability (where applicable)
• Right to opt out of targeted advertising

To exercise your rights, contact: hi@neoyoon.com

10. Cookies & Tracking

We use cookies and similar technologies to improve functionality, analyze traffic, and deliver relevant advertising.

You may manage cookie preferences through your browser settings or via our “Your Privacy Choices” link (where applicable).

11. Data Security

We implement industry-standard technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

12. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect data from children.

13. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact:

Email: hi@neoyoon.com
Company: NeoBrands Limited
Address: Unit B, 11/F, 23 Thomson Road, Wan Chai, Hong Kong SAR